ПЕСТ анализ [Technology Category:
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“ПЕСТ анализ е анализ на политическата, икономическата, социокултурната, и технологичната косвени среди. В стратегическото управление този тип анализ се ползва за да се идентифицират, да се проследят и да се оценят промените, които ще настъпят в тези среди. Това се прави, защото тези промени могат да променят цялата конкурентна ситуация в отрасъла. …” (Wikipedia) (Wikipedia translated)
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